During this week, our group decided on the topic for the campaign so we can start working on the project. We had different ideas, such as legalize, racism, women's rights, body image, etc but we have chosen slightly modified idea of Ying, student budgeting and money management.
We started to think about overall look of our campaign and video included. Though the topic sounds pretty dry and boring, our aim is to make it look cool in eyes of the audience, the eyes of youth. Therefore, started to discuss what type of videos will interest our audience. As we are students ourselves and we didnt start surveys to ask random students about what they want, at the moment we can judge what student will like only basing on our ideas.
So, key characteristics of the video (or videos) should be:
1) easy to understand
2) related o the topic
3) fun and viewer friendly
4) original
5) high quality
6) interesting to follow the plot
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