Sunday, April 25, 2010

Week 3

Our group started to come up with ideas for the video we are going to shoot. It definetly going to be connected with our campaign, because it will make the campaign more visual and fun.

We are still deciding on the topic of our campaign, and basically it is a social awareness campaign aimed at students, the campaign is about student personal spending and student budgeting, clothes and anti-consumerism.

So far, we have several ideas for the video:

1) it might be several (three) short films in different styles: punk/grunge/bnw, retro/vintage and hippy/flowerpower.
2) video with reversed dressing: first we are showing several girls/boys dressed up in great outfits, then we are showing how and where they found them (op-shops, second-hands, retro vintage shops, hand-made)
3) interviews with people on streets, we will ask them what they are wearing, is it branded, etc

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